At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Start a blog and make sure to keep it updated and full of relevant information readers may find useful. Blogs are a great place to post information on promotions or sales. Also post any other important news, such as new locations, special closing, change in hours, etc. Always ensure your blog is getting these posts, as well.
Think about the type of relationship, if any, you want to develop with your customer base. If you’re simply looking to increase sales, then you should advertise using social channels. Always keep it simple. If you wish to have a conversation with your customers to get on their level, try starting by saying hello. Your customers will lead you from there.
It is important to constantly update the content on your social network pages. People who use social networks expect frequent updates. If you fail to provide them, your reputation can suffer and you may lose customers. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. Make sure that you post quality over quantity, as well as plenty of well written updates for your sites. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.
Update your Twitter regularly so that your followers actually get a chance to see your post before it gets pushed further down their page. With Twitter, volume counts. Your content must be high quality; however, you can post it frequently. Also, post about a single event several times but in different forms.
Start a Yahoo! account for your company and visit Yahoo! Answers. Their website has been around for a while and is packed full of questions, answers, and opinions of users. Look up questions about issues related to your products, and write an answer mentioning your products. You can provide quality answers and become an expert.
You can now link all your blog posts to LinkedIn. When you post an article it makes your LinkedIn appear updated. This is a time saver, since you can reach your blog audience and your Linkedin followers simultaneously.
Social Media Profiles
Consider posting contests for freebies in your various social media profiles. Everybody seems to love free things, so if you want to attract followers to social media profiles, try this. Choose what freebie you want, then visit one of the many social media profiles that offer this freebie and provide a link for your customers to follow.
You do not just want to use social media sites to post ads for your products. You can learn a lot about your potential customers through social networking. You can also interact with them, and they can begin to interact with your brand. You obviously have ample time to discuss your products or services, but try to use this opportunity to discover more about your customers and their opinions on a “non-spammy” level.
Never rely on only one social media channel during your social media marketing campaigns. Using more than one can help boost viewership and expand your market so that your business can succeed. There are a lot of tools out there to help that you can take advantage of, too.
Use social media for incentives, but don’t overwhelm your customers. Consumers like good sales and incentives but they don’t want to be pushed into buying something. Offer an appealing promotion about once every week at the same time, so customers know when to look for them. Easing the idea out there gently lets your customers call the shots. It won’t feel like spam, and they won’t feel like you pressured them.
Social media is a here-to-stay form of marketing that should not be ignored. Social media can allow you to expose your distinct offerings for sale to prospective clientele around the globe. This article can help you look for tips to help you start out on a social marketing campaign.