How to Use Facebook Ads to Distribute Your Content

Ever had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the bank. You can start… Continue reading How to Use Facebook Ads to Distribute Your Content

Your favorite Facebook group could start charging for premium access

Facebook Groups have long been a way for people to connect, share information, and organize community events. Some Facebook groups have exploded into huge, million-plus person, sub-group filled behemoths, and they can be difficult to manage and moderate. To help these groups—and potentially eventually offer Facebook a new means of revenue—the social network is piloting… Continue reading Your favorite Facebook group could start charging for premium access

Facebook launches Brand Collabs search engine for sponsoring creators

Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web celebrities based on the… Continue reading Facebook launches Brand Collabs search engine for sponsoring creators

Facebook quietly relaunches apps for Groups platform after lockdown

Facebook is becoming a marketplace for enterprise apps that help Group admins manage their communities. To protect itself and its users in the wake of the Cambridge Analytica scandal, Facebook locked down the Groups API for building apps for Groups. These apps had to go through a human-reviewed approval process, and lost access to Group… Continue reading Facebook quietly relaunches apps for Groups platform after lockdown

Facebook is testing augmented reality ads in the News Feed

You’ll soon be able to try on sunglasses and buy them without ever leaving your Facebook app. SEE ALSO: Facebook ‘split memes’ are driving everyone crazy The social media company announced Tuesday that it’s beginning to test augmented reality advertisements in the News Feed.  For the uninitiated, augmented reality (AR) is a technology that overlays… Continue reading Facebook is testing augmented reality ads in the News Feed

Facebook will allow you to see all the active ads from any Page

Facebook made two announcements about ad transparency today — one around the ads purchased by any Page and another around expanding its recently announced archive of political ads. It seems like ad transparency is a big focus today, as Twitter just launched its own Ads Transparency Center, allowing anyone to see ads bought by any… Continue reading Facebook will allow you to see all the active ads from any Page