Getting Your Business Noticed Using Social Media Marketing
Some entrepreneurs have figured out that using social media in marketing is a very effective way to get your business promoted these days. This marketing strategy allows you to reach a global customer base. Using social media lets you reach a much wider pool of potential customers to whom you can market your business.
Be careful when hiring a company to handle marketing via social media. Some of these companies are frauds. Businesses use myriads of fake social media accounts that they use bots to build. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.
If you want to maximize your social media efforts, make sure they all tie together through links. For example, if you have a popular Twitter feed, you’ll want to link back to your blog. From that blog, you can link to Facebook. And all of these different sites can link back and forth to one another. Add your blog address and Facebook link to your Twitter account. Links to each of your networks gives you more exposure.
You want to do more than just pushing products to get a lot of people to follow you. Go ahead and add in links or any other related material to attract more people to your site. Perform activities that will generate interest with the audience, such as a few questions or a contest that spans over several weeks. You need to have high engagement with your followers. Go for product engagement instead of product placement. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. Either way, readership will increase. Be sure that part of the guest blogging contract involves the blog owner linking back to your own site. When you have guest bloggers, provide them the same courtesy. People who read the blog are more apt to check out your posts and your sites, too.
Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their usernames behind the @ symbol. After the person gets a notice that they were mentioned in your tweet, it will be to their advantage to either reply or to turn around and “retweet” it to all of their own followers.
If you upload video to YouTube, take advantage of the description field. Include links to your website, and an option to share the video on the most popular social networking sites. If you can convince YouTube viewers to follow you within Facebook or Twitter, the chances of them sharing your videos with others is higher.
Attract more customers to your products or your store by using your profile on social media sites. Let them know about new locations or discounts you have going on. Run some specials that are only open to social media subscribers, and provide coupons available for printing. There must be a benefit that comes with liking you through Facebook.
When you are introducing a new product or looking for feedback, use social media websites for market research. People love to give feedback about products and are eager to chime in. They give insight as to what they are looking for and what they want, and the best thing is it’s free to do.
Use one of the services available to help you manage your Twitter account. Some services allow you to automatically build or trim your list of followers according to a set series of criteria. Select the people you interact with carefully, so you do not waste your time on the wrong audience.
Offer a contest or a free service, then advertise it on social media. Many people love to get free stuff in the mail and will gladly give you their information or follow your social media pages for the chance to win. Share whoever won with everyone so that they can see you do give out the prize, so more will come back for the next contest.
Put up some nice graphics when you are posting to social media and your blog. People do not want to look at a huge block of text. Images, art work, graphs or even videos are a great text breaker. Plan your layout and achieve a good balance between text and visuals.
If your social media marketing takes you to any public forums, it’s essential that you stay in good standing with other forum users. Think of forum users as potential customers who are looking for information. Provide the answers to their questions and treat them with honesty and respect, so that you can fulfill their needs and spark their interest in your business. Friendly relationships should be established and maintained with frequent, helpful posts and comments.
These strategies will update your business for the modern world. Remember the information from these tips to expand your social media marketing strategy and take your business to the next level. Prepare to see significant growth in both your audience and your revenue.