Twitter launches its Ads Transparency Center, where you can see ads bought by any account

Twitter is unveiling the Ads Transparency Center that it announced back in October.

This comes as Twitter and other online platforms have faced growing political scrutiny around the role they may have played in spreading misinformation, particularly in the 2016 U.S. presidential election.

For example, House Democrats recently released thousands of Russian-funded political Facebook ads, and Facebook will reportedly release its own ad transparency tool this week. (In fact, as this story publishes, I’m at a Facebook press event focused on ad transparency.)

Twitter says that with this tool, you should be able to search for any Twitter handle and bring up all the ad campaigns from that account that have run for the past seven days. For political advertisers in the U.S., there will be additional data, including information around billing, ad spend, impressions per tweet and demographic targeting.

Everyone should be able to access the Ads Transparency Center, no login required.

Twitter political ads

As part of  the political ad guidelines that Twitter announced last month, the company says it will be visually identifying ads that are tied to federal elections in the United States. Over time, it plans to develop a policy specifically around “issue ads” (i.e. political ads that aren’t explicitly promoting a candidate) and looking for ways to expand these policies internationally.

“We are doing our due diligence to get this right and will have more updates to come,” writes Twitter’s Bruce Falck in a blog post. “We stay committed to iterating and improving our work in this space, and doing what’s right for our community.”


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By Gary Pettit

Gary Pettit is CEO and founder of Spiker Media Services …. an incredible suite of online tools and trending blog content that helps individuals, online marketers and businesses get noticed quickly. https://SocialSpiker.com (Done For You Social Media Solutions) http://ViralTrafficSpiker.com (Free Video and System that Makes Your Content Viral) https://SeoSpiker.com (Done For You SEO Solutions) https://SocialSpiker.com/blog (Current Up to Date Posting on Social Media Marketing) Since the early 1990’s he's always had an overwhelming desire for entreprenuership and helping others find solutions to helpful things, creating them and bringing it to their attention. This started way back in 1991 with Ebay when he would create and code “Pocket PC” programs for this hugely popular piece of technology at the time. Since then things have changed…we no longer have “Pocket PC’s” but we have “Smart Phones” and a whole new level of connecting with others through social media. He's extremely proud of his creation of Spiker Media Services and would love the opportunity to connect with you or provide any possible solutions that could benefit you or your business moving forward with social media. Throughout his professional career (over 20 years of experience), he's worked to make a difference in his community. He's also passionate and strong in his ability to build and sustain relationships. From developing successful Social Media E-books and training courses to running a prominent enterprise, Gary has a clear understanding of vision in business and helping others to simplify marketing solutions.

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