What Happened in the Social Media Lab in May?

Social Media Lab May Wrap Up

May is almost over so it’s time to take a look back at some of the experiments we did in the Social Media Lab!

Since our April update, we published 3 experiments and podcasts for you to dive into.

In-Depth Study on Twitter Chats: Are They Worth the Effort?

In this study, we dove into the analytics of nine very busy and prominent Twitter Chats to find out if they have any value (other than keeping you busy).

We teamed up with Madalyn Sklar on this one and found out some pretty interesting stats.

Our Hypothesis

twitter chat hypothesis

You can listen below to hear our results on the podcast or go to the full blog article to read more.

Facebook Video Ads Perform Better Than YouTube Ads. Or Do They?

facebook video ads featured image

Jason How conducted a really cool experiment comparing the results of Facebook video ads versus ads on YouTube.

With Facebook video being so hot right now, most will assume they are better.

Our Hypothesis

facebook video ads hypothesis

The results of this test may shock you!!

You can listen below to hear our results on the podcast, or go to the full blog article to read more.

Are People Really Watching Your Facebook Videos?

Following the theme of Facebook videos being hot, I wanted to see if the video view stats Facebook provides were accurate or not.

I took a look at three pages posting lots of uploaded and Live videos to get some solid data.

Our Hypothesis

facebook video views hypothesis

The results were a bit disheartening, to be honest. You’ll want to find out what they are for sure.

You can listen below to hear our results on the podcast or go to the full blog article to read more.

What’s Brewing in the Lab for June?

Here’s a look at some of the experiments we’ll report on in June:

Does a follow/unfollow strategy on Instagram and Twitter still work?
Is it beneficial to put Instagram hashtags in the original post or in the comments?
The little-known secret to get 50% more clicks on your Facebook ads

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors, and stories related to social media marketing.

We’ll test mainly organic reach but will also run paid experiments on occasion.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS

Read more: agorapulse.com

By Gary Pettit

Gary Pettit is CEO and founder of Spiker Media Services …. an incredible suite of online tools and trending blog content that helps individuals, online marketers and businesses get noticed quickly. https://SocialSpiker.com (Done For You Social Media Solutions) http://ViralTrafficSpiker.com (Free Video and System that Makes Your Content Viral) https://SeoSpiker.com (Done For You SEO Solutions) https://SocialSpiker.com/blog (Current Up to Date Posting on Social Media Marketing) Since the early 1990’s he's always had an overwhelming desire for entreprenuership and helping others find solutions to helpful things, creating them and bringing it to their attention. This started way back in 1991 with Ebay when he would create and code “Pocket PC” programs for this hugely popular piece of technology at the time. Since then things have changed…we no longer have “Pocket PC’s” but we have “Smart Phones” and a whole new level of connecting with others through social media. He's extremely proud of his creation of Spiker Media Services and would love the opportunity to connect with you or provide any possible solutions that could benefit you or your business moving forward with social media. Throughout his professional career (over 20 years of experience), he's worked to make a difference in his community. He's also passionate and strong in his ability to build and sustain relationships. From developing successful Social Media E-books and training courses to running a prominent enterprise, Gary has a clear understanding of vision in business and helping others to simplify marketing solutions.

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